Lexus is the
luxury vehicle division of
Japanese automaker
Toyota Motor Corporation. First introduced in 1989 in the
United States, Lexus is now sold globally and has become Japan's largest-selling make of premium cars. Lexus vehicles are officially marketed in over 70 countries and territories worldwide.
[1] The Lexus
marque has ranked among the ten largest Japanese global
brands in market value,
[2] and the brand is a major participant in the premium automotive sector. The division's world headquarters are located in
Toyota, Aichi, Japan, with major operational centers in
Brussels,
Belgium, and
Torrance, California, United States.
Lexus originated from a clandestine
flagship sedan project that began in 1983. This effort developed into the original
Lexus LS, which was the first vehicle to wear the Lexus marque upon its launch in 1989. In following years, Lexus added
sedan,
coupé,
convertible, and
SUV models. In 2005, a
hybrid version of the
RX crossover debuted, and additional hybrid models were subsequently introduced to the Lexus lineup. In 2007, Lexus launched its
F marque performance division with the debut of the
IS F sport sedan, followed by the
LFA supercar in 2009.
From the start of production, Lexus vehicles have been consistently produced in Japan, with manufacturing centered in the
Chūbu and
Kyūshū regions, and in particular at Toyota's
Tahara,
Aichi, Chūbu and
Miyata,
Fukuoka, Kyūshū plants. Assembly of the first Lexus built outside the country, the
Ontario,
Canada-produced RX 330, began in 2003. Following a corporate reorganization from 2001 to 2005, Lexus also operates its own
design,
engineering, and manufacturing centers, solely responsible for the division's vehicles.
Since the 2000s, Lexus has increased sales outside its largest market in the United States through an ongoing global expansion. The division inaugurated
dealerships in Japan's
domestic market in 2005, becoming the first Japanese premium car marque to launch in its
country of origin.
[3] Further debuts in
Southeast Asia,
Latin America, and other
export regions have since followed. The division's lineup has also been expanded to reflect regional specifications in model and
powertrain configurations.
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