A Hadaka Matsuri (裸祭り "Naked Festival") is a type of Japanese festival, or matsuri, in which participants wear a minimum amount of clothing; usually just a Japanese loincloth (called fundoshi), sometimes with a short happi coat, and rarely completely naked. Whatever the clothing, it is considered to be above vulgar, or everyday, undergarments, and on the level of holy Japanese shrine attire. Naked festivals are held in dozens of places throughout Japan every year, usually in the summer or winter. The most famous festival is held in Okayama, where the festival originated. Every year, over 9,000 men participate in this festival.
Shinto tradition believes that the Naked Man absorbs all bad luck and evil deeds from the men who touch him - no-one is sure, but the ritual may commemorate the end of a plague, as the Naked Man takes on the ills of the community and is then expelled from it.
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