Oronamin C Drink (オロナミンCドリンク Oronamin Shī Dorinku), produced by Otsuka Chemical Holdings Co., Ltd., (distributed and sold byOtsuka Pharmaceutical Co.) is a carbonated beverage available in Japan. It is commonly called Oronamin C or Oronamin. Its name is similar to the Takeda Pharmaceutical Co. product "Arinamin" and its name comes from Otsuka's own Oronine H Ointment (オロナインH軟膏) and its main ingredient, vitamin C. Oronamin C was named after the Oronine H Ointment in hopes that it would prove to be equally successful.
Product summary
Oronamin C was introduced in February, 1965 and was initially sold in a 120 ml glass bottle sealed with a bottle cap. It contains isoleucine and many other essential amino acids as well as many vitamins such as vitamin B2, vitamin B6 and vitamin C. It is not only available in supermarkets and convenience stores in Japan, but also in Otsuka Pharmaceutical Co. vending machines as well. The bottle cap was briefly replaced with a screw bottle cap, but following a nationwide scare during the 1980s regarding a large number of poisoned sealed bottled beverages, this screw cap was replaced with a one-time "pull-cap," which cannot be re-sealed after opening. Child welfare activist Osamu Mizutani (水谷 修 Mizutani Osamu, born November 1, 1931) wrote that the previous screw caps allowed individuals to put in paint thinner and then re-seal the bottles.
In 2000 a "sister" product Oronamin C Royal Polis (オロナミンC ロイヤルポリス Oronamin Shī Roiyaru Porisu) was introduced. It contains royal jelly and propolis extracts.
While originally sold as a medical health drink with carbonation added, the Japanese Ministry of Health and Welfare filed a claim resulting in the judgement that Oronamin C could not be labeled as a medical health drink. This was a difficult time for Otsuka Pharmaceutical Co., but before long, the Genki hatsuratsu (元気ハツラツ) television advertisement featuring comedian Kon Omura (大村崑 Ōmura Kon, born May 8, 1956) became recognizable nation-wide, and Oronamin C grew into a best-selling health drink in Japan.
In the past, many competing companies have introduced similar health drinks in an attempt to topple the current market oligopoly, but so far, none have been successful.
Oronamin C was introduced in February, 1965 and was initially sold in a 120 ml glass bottle sealed with a bottle cap. It contains isoleucine and many other essential amino acids as well as many vitamins such as vitamin B2, vitamin B6 and vitamin C. It is not only available in supermarkets and convenience stores in Japan, but also in Otsuka Pharmaceutical Co. vending machines as well. The bottle cap was briefly replaced with a screw bottle cap, but following a nationwide scare during the 1980s regarding a large number of poisoned sealed bottled beverages, this screw cap was replaced with a one-time "pull-cap," which cannot be re-sealed after opening. Child welfare activist Osamu Mizutani (水谷 修 Mizutani Osamu, born November 1, 1931) wrote that the previous screw caps allowed individuals to put in paint thinner and then re-seal the bottles.
In 2000 a "sister" product Oronamin C Royal Polis (オロナミンC ロイヤルポリス Oronamin Shī Roiyaru Porisu) was introduced. It contains royal jelly and propolis extracts.
While originally sold as a medical health drink with carbonation added, the Japanese Ministry of Health and Welfare filed a claim resulting in the judgement that Oronamin C could not be labeled as a medical health drink. This was a difficult time for Otsuka Pharmaceutical Co., but before long, the Genki hatsuratsu (元気ハツラツ) television advertisement featuring comedian Kon Omura (大村崑 Ōmura Kon, born May 8, 1956) became recognizable nation-wide, and Oronamin C grew into a best-selling health drink in Japan.
In the past, many competing companies have introduced similar health drinks in an attempt to topple the current market oligopoly, but so far, none have been successful.
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