Amazon Kindle Fire
The Amazon Kindle Fire is what the tech world likes to coin a game-changer. A gadget with the potential to irrevocably alter a sector of the market to the point of no return.
A fully-fledged Android tablet with a top-level ecosystem of multimedia content for less than half the price of its competitors isn't just changing the game, it's changing the entire sport.
The long-awaited, 7-inch, Android 2.3 Gingerbread tablet, which Amazon has been diligently plotting for the last couple of years off the back of its Kindle e-reader successes, also arrives at the perfect time with the tablet arena at a crossroads.
From Amazon's point of view, the idea is simple. It believes it can replicate the success of its all-conquering Kindle reader devices by once again taking a hit on the hardware.
The built-in ecosystem of books, magazines, apps and movies Amazon has built allows it to do what LG, Samsung, Motorola can't, and what Apple has no reason to; abandon any thought of profitable hardware.
Check out our Hands on: Kindle Fire review video. Warning it has actual (virtual) fire in it.
This is the first Kindle to boast a colour screen, a holy grail to some users of the device, and with a 7-inch, 1024x600 display it falls at the smaller end of the tablet sphere.
With Android 2.3 (not the newer tablet-centric Honeycomb 3.0 software) on board, it's also the the first to run anything other than the non-native software. However, Amazon's custom designed user interface takes precedence.
Since Amazon announced the Kindle Fire, and its price point, excitement has been at fever pitch, but it remained a gadget none of us had ever seen up-close or played with.
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