The Best Luxury Car!
Simply Inspiring -Humans understand luxury. Sometimes it’s measurable: the thread count of Egyptian cotton, the legroom on a plane, the brilliance of a diamond. More often than not, luxury is just a feeling, an indefinable something that can turn the humdrum into the historic.
In an automotive context, luxury is just as easily understood, though not so easily created. Simple fitness for purpose is not enough. A special experience must always be delivered.
In a Lexus LS context, automotive luxury has been raised to a more rarefied state. It now represents a rolling distillation of a passionate,
20-year dedication to quality—a dedication as uncompromising in its standards as it is exacting to execute.
Achieving mobile luxury is a very difficult balance to strike—there will always be conflict between the expectations of passengers, the requirements of engineers, and the laws of physics—but Lexus firmly believes that physical comfort must be a non-negotiable component of any luxury car. The soft leather LS cabin is both visceral testimony to this unwavering Lexus belief and an effortlessly stylish visual cloak for a host of carefully worked under-the-skin improvements.
Prosper Co. Ltd. Japan
KEI OOMORI
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