Facebook
Already this series has been examining the growth of Facebook in Japan, the issues it faces and its efforts to combat its initial stagnation.
There’s no getting around the social networking site’s global success. Nielsen figures for May indicate that its usership increased 18% and it will likely secure a 17.7% share of the U.S. online advertising market for 2011, overtaking Yahoo’s 13.1%.
Internet surveys by Mobile Marketing Data Labo. and Metaphase have revealed fairly clear local trends. In particular, users in their twenties and thirties are rapidly increasing, and businesses are starting to see returns on the “like” functions on their official Facebook pages.
The Metaphase June survey of 300 users found that over 60% of users who log in to Facebook at least 3 times a month were clicking “like” on official corporate Facebook pages, and thus sharing brand content with their friends. Over a third of these users recognized that Facebook offered unique information and content on these pages and over 30% of users who “liked” a company’s page also actually purchased their services.
Already this series has been examining the growth of Facebook in Japan, the issues it faces and its efforts to combat its initial stagnation.
There’s no getting around the social networking site’s global success. Nielsen figures for May indicate that its usership increased 18% and it will likely secure a 17.7% share of the U.S. online advertising market for 2011, overtaking Yahoo’s 13.1%.
Internet surveys by Mobile Marketing Data Labo. and Metaphase have revealed fairly clear local trends. In particular, users in their twenties and thirties are rapidly increasing, and businesses are starting to see returns on the “like” functions on their official Facebook pages.
The Metaphase June survey of 300 users found that over 60% of users who log in to Facebook at least 3 times a month were clicking “like” on official corporate Facebook pages, and thus sharing brand content with their friends. Over a third of these users recognized that Facebook offered unique information and content on these pages and over 30% of users who “liked” a company’s page also actually purchased their services.
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