In the U.S., Valentine’s Day is pretty much for women. While women do give Valentine’s gifts to male partners, the emphasis among adults is on men giving items to women: flowers, candy, cards, taking them out to dinner, and so on. In many cases women aren’t expected to reciprocate, or can give a less expensive/significant present, and I doubt many give flowers or chocolate in heart-shaped boxes.
In Japan, however, the roles are reversed: women give chocolates to men, as well as often buying gifts and providing meals. It apparently isn’t entirely clear how this tradition emerged. There are two types of chocolates that women give men. Giri-choco, or “obligation chocolate,” is relatively cheap and is what you give to coworkers and the like:
Honmei-choco is higher-quality chocolate reserved for men a woman is close to–partners or perhaps a family member:
The big heart:
Some women choose to make their own honmei.
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