February 1, 2012

unique camera in a cube

Lytro “Light Field” Camera




What is it? Looking more like a jumbo-sized tube of lipstick than a camera, the Lytro is a new-fangled camera with a so-called “light-field” sensor that’s capable of gathering up to 11 million rays of light in a given scene, including the rays that aren’t pointing directly at the camera lens.
Expected to arrive: Early 2012
Cool new feature: The beauty of the Lytro’s “light-field” sensor is that you can (as the company claims) essentially “shoot first” and “focus later”—meaning, theoretically, that you’d never have to worry about taking an out-of-focus snapshot again.
Biggest hurdle: While the concept behind the Lytro sounds enticing, the proof is in the pudding. And then there’s the price tag, which is…
Price tag: $399 and up. 


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MIKI KAWAI
miki@prosperjp.com

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