ORIGIN OF SUBARU
"SUBARU" is a Japanese word meaning "unite." It is also a term identifying the Pleiades star cluster in the constellation Taurus that includes six stars visible to the average eye. According to Greek mythology, Atlas' daughters turned into this group of stars.
In 1953, five Japanese companies merged to form Fuji Heavy Industries Ltd. The new corporation adopted the "Subaru" cluster of stars as its official logo for its line of automobiles. Today, Fuji Heavy Industries is a global transportation conglomerate.
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